Heritage
Heritage Walk
Turn local history into a self-guided walking trail — landmarks, stories and moments visitors would otherwise walk straight past.
The no-code experience builder
Turn places into experiences people remember.
Add an interactive digital layer to festivals, main streets, trails, museums, campuses and other real places—giving visitors more reasons to explore, discover and participate.
Start with a playbook. Add your content. Preview and publish—without writing code.
Choose a playbook. Add stops and media. Preview. Publish.
ONE PLACE. ANOTHER LAYER.See the Riverside example
Nothing physical changed. The experience did.
The same place can become a festival trail, a food passport, a heritage walk, a visitor guide or a family adventure. LayerCo adds stories, discoveries, challenges and reasons to explore—using the phone already in every visitor’s hand.
Explore more of the place
Discover what might otherwise be missed
Participate rather than simply pass through
WHY ORGANISATIONS USE LAYERCO
Give people more reasons to explore, participate and stay.
LayerCo helps organisations turn local content, events and places into experiences that support visitor engagement and measurable place outcomes.
Increase participation
Give visitors something active to do rather than simply asking them to observe.
Encourage exploration
Guide people towards locations, stories and businesses they might otherwise miss.
Support local businesses
Connect visitors with venues, traders, attractions and precinct destinations.
Extend time spent
Create reasons for people to remain in a place longer and experience more of it.
Make stories accessible
Deliver local stories through text, audio, video, activities and interactive content.
Measure engagement
Understand what people visited, completed and engaged with through Radar Layer.
RIVERSIDE
See one place become many experiences.
Riverside is a fictional precinct created to demonstrate what LayerCo can make possible. The same streets, riverfront and public spaces can host completely different experiences for different audiences and occasions.
Ordinary dayLayerCo experienceMeet Riverside.
A fictional Australian river town created to demonstrate what's possible with LayerCo. Every experience you see was built using the same platform available to every LayerCo customer.
Start with the experience you want to create.
Choose a proven starting point, then adapt the stories, places, activities and visual identity to suit your organisation.
Events
Festival Companion
Bring festivals to life with interactive trails, stories and memorable shared experiences.
Hospitality
Food Trail
Encourage visitors to discover more venues, support local businesses and stay longer.
Families
Family Adventure
Turn a precinct into a family-friendly quest — games, discovery and shared moments for all ages.
Business Events
Conference Companion
Extend conferences beyond the venue with networking trails and local experiences.
Tourism
Main Street Trail
Turn a main street or town centre into a self-guided journey people explore at their own pace.
Every playbook is fully customisable. Start with a proven structure, then make it uniquely yours.
The builder behind the experience
Build it yourself. Manage it in one place.
Once you know what you want visitors to experience, LayerCo gives you one place to create it, publish it and keep it current—without commissioning a custom app.
Choose a playbook
Start with a proven structure for a trail, event, precinct or visitor experience.
Add your places
Place stops on the map and decide how people move through the experience.
Add content
Use text, audio, video, puzzles, collectibles and interactive prompts.
Make it yours
Add your organisation name, branding, colours and hosts.
Publish
Share through a link, QR code or access code and update it anytime.
Experience BuilderCreate once.
Everything you've seen so far was created using the same LayerCo Builder.
Create once.
Publish everywhere.
Build, manage and update interactive place experiences from one workspace. Add locations, stories, audio, video, activities, puzzles and visitor prompts, then preview and publish without commissioning a custom app.
- 01Add places and stops
- 02Add stories, media and activities
- 03Preview the visitor experience
- 04Publish and update anytime
Start Building
Try Starter free for 7 days.
Radar Layer
See what changed.
Understand what captured attention, where visitors engaged and how every experience performed. Measure participation, completion, dwell time and engagement so every experience becomes smarter than the last.
Average completion
Visitor engagement
Time spent exploring
Popular locations
Radar Layer
OverviewEngagement
Completion
Popular locations
1Top Experience
2Experience One
3Experience Two
4Experience Three
Everything visitors need. Nothing they need to install.
No app download
Works on visitor phones
GPS, QR and access code options
Update content anytime
Public or controlled access
Engagement analytics available
Simple, transparent pricing.
Choose the plan that fits your place. Upgrade anytime as you grow.
Founding pricing: the first 20 organisations to subscribe can keep their launch price for 24 months.
Starter
$199/mo AUD
Try Starter free for 7 days
Build and preview everything — publishing unlocks when you upgrade.
- 1 published experience
- Add extra experiences anytime at $50/mo each (up to 2 add-ons, 3 total)
- LayerCo branding + your organisation name shown
- Self-serve signup
For organisations
Professional
$499/mo AUD
For organisations managing multiple experiences, audiences or events.
- Unlimited published experiences
- Ticketed Access
- Full Radar Layer analytics
- "Powered by LayerCo" shown discreetly
- Self-serve or invoice billing
- Organisation branding and colours
Enterprise
Custom
- Full white-label, LayerCo branding fully removable
- Dedicated support
- Contact us — not self-serve
Not sure which plan fits? Tell us what you want to create.
Discuss your experienceReady to imagine another layer for your place?
Explore the complete Riverside showcase, or start building an experience of your own.